The current pandemic has cancelled all monthly events but fashion and beauty brands are devoted to giving back and sustaining the LGBTQ + community. Fashion and beauty brands are producing rainbow-themed pride collections to assist organisations that sponsor the LGBTQ + community.
Some are starting big campaigns to highlight the significance of pride month including the activewear brand Under Armour and the makeup brand NYX that hosts the virtual pride on Instagram. Let’s look at the fashion and beauty brands returning for pride month 2020.
1. AMI Paris
AMI is working with Paris GLAAD to create a capsule collection that consumes 100% of the company’s revenue. The brand has drawn 15 LGBTQ creators to promote the collection, including Rebecca Black, Benito Skinner, and James Scully.
2. ASOS
For the fourth year in a row, ASOS has been working with GLAAD to collaborate on the prestigious-theme collection. This time compilation centers on the idea of unity and several illustrated t-shirts present on the word rainbow colorway. Sweatshirts, button-up tops, and shorts range in price from $ 29 to $ 69.
3. Banana Republic
To celebrate pride month, Banana Republic is starting a capsule collection of clothes, lookouts, rainbow-themed t-shirts, socks, tank tops, hats, and other similar things. Together with the collection, the brand is donating a total of $ 60,000 to the United Nations equity and equality Campaign, a UN effort to promote equal rights for the LGBTQ + community.
4. Brooks
The gaming brand has now partnered with the leading runners, a run pride collection, LGBTQ + running and walking club, featuring a t-shirt, baseball cap, rainbow featured socks and tank tops. The brand presents four awards to local front runners for nonprofit activities and to expand their ventures or sponsor an enthusiastic walk.
5. Coach
Ricky Thompson, Kim Petras, and Bob the Drag Queen were selected for the prestigious month’s VCU campaign. The brand has delivered its first cross-category models for pride month, which includes apparel, shoes, and other similar things. Coach contributes to many foundations that profit the LGBTQ + community.
6. Diesel
The pride collection covers 49 dresses, including accessories, swimwear, interior dresses, and accessories featuring rainbow designs. The brand has drawn many LGBTQ + creators such as Stella Lucia, Harlow Monroe, Kai Isiah Jamal, Sofia Malamut, Saro, and Ian Isiah, where models make their own photos. The brand has been working on two international projects on gender identity and workplace integration with the San Francisco LGBT center and transgender Europe. Every Diesel pride collection costs range from $ 26 to $ 68.
7. DKNY
DKNY has made partnerships to celebrate pride month with the Hetrick-Martin Institute. Inspired by New York, the brand drew the Institute’s Niza Braun with the profits going back to the Hetrick-Martin Institute to create a t-shirt for DKNY. T-shirt costs sell for $39.50.
8. Dockers
Dockers offer its third seasonal pride-theme collection in tie-dye design highlighting three styles. Each product has a rainbow feature embedded in the brand logo. Products are available on the Dockers website and differ in price from $ 22 to $ 38. The brand also contributes to the Stonewall Community Foundation in addition to the collection which serves with the LGBTQ + community in New York City.
9. EyeBuyDirect
To celebrate Pride Month, EyeBuyDirect launched its freedom collection. The brand highlights four distinct glass styles for the collection with rainbow-colored shells and has teamed up with Queen Eye. The brand donates 5% of sales which ranges from $ 19 to $ 35 to the non-profit foundation providing emergency invasion and suicide inhibition assistance to LGBTQ + youth. It is a program where anyone can donate a pair of glasses.
10. Fabletics
Fabletics is releasing a limited edition athletic apparel pride collection with 10% contributes to the nonprofit organization. It becomes better with LGBTQ + community. The collection includes tank tops featuring leggings, tracksuits, sports bra, and rainbow motifs. These pieces range in size from $17.47 to women and available to men for $59.95.
